As an Egyptian living in different countries in Europe for more than a decade, I have always been impressed by the keen interest of friends to know more about the culture of Egypt and the Middle East. They want to discover its beauties and enjoy its richness.
For thousands of years Egypt has been land of flourishing art and unique jewellery craftsmanship. Today, the tradition continues with the emergence of young talents who are invigorating this space by blending heritage with modern and avant-garde trends. The result is amicable jewellery pieces, each telling a story that is deeply rooted in our culture, yet carrying a modern and trendy feel and look.